Insanely Simple 2025 pdf epub mobi 电子书

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Insanely Simple 2025 pdf epub mobi 电子书著者简介

Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.

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发表于2025-04-10

Insanely Simple 2025 pdf epub mobi 电子书

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Insanely Simple 电子书读后感

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一开始是被简单的外壳吸引，误打误撞的打开了这本书。然后就一直看一直看。不得不说，这本书整体感觉就很简洁。而且整本书都围绕着这个主题，没有什么废话。让人看着很舒服。其次，这本书主要是讲述了乔布斯对于简洁的疯狂才得以使苹果如此强大，正是很多公司对于简洁的...

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我发现这个译者（王岑卉）翻译的书我好像都很有兴趣读，或者是因为黑天鹅的企划案实在是做的太好，能够直击读者的心灵，抓住需求。感觉现在不管是工作还是生活当中都充满着各种琐碎的事务让人疲于应付，精力在不知不觉当中被消耗殆尽，随之而去的也是对生活和工作的热情和创造...

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写几个读过的摘录吧，我觉得这本书，除了对简洁的迷恋之外，也是一本很好的了解苹果的书。之前我对苹果的认知就是爱疯，现在，我又对这个企业有了新的认识： 1.“一切始于简洁”是苹果公司的核心价值观。它时而激发人们的灵感，时而代表着苹果公司的精神。但无论何时，“简洁...

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出版者:Portfolio

作者:Segall, Ken

出品人:

页数:240

译者:

出版时间:2012-4-26

价格:£ 14.99 / USD 25.95

装帧:

isbn号码:9781591844839

丛书系列:

图书标签: 苹果 Apple 乔布斯商业疯狂地简约设计计算机美国

Insanely Simple 2025 pdf epub mobi 电子书图书描述

Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.

Insanely Simple 2025 pdf epub mobi 电子书

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Insanely Simple 2025 pdf epub mobi 用户评价

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Being brutal and being respected are not mutually exclusive. In fact, showing a little of that brutal honesty at the right time is a pretty good way to earn respect.

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作者显然是真爱乔帮主，副标题明显应该替代主标题，Dell&Microsoft哭晕在厕所。基本上成功学就是只要你成功了你想归功于什么都可以，所以这本书差不多就这样套的啦~干货就是终于让我懂了好多之前看不懂的各种时尚大牌的广告

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非常烂，这种蹭热点写的书以后不会再碰了。成书逻辑是围绕某一热点，寻求一个片面结论后再找证据自证。核心观点漏洞百出，讲给当事人听的话更是笑掉大牙。作者还好意思说很遗憾没在乔布斯死之前出版，你这么不要脸老乔知道么。

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一般,也就记住了几个段子,比如教主之前坚持给iMac命名为Macman,比如教主考虑过出免费的os X,开机前放一分钟广告啥的

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Insanely Simple 2025 pdf epub mobi 电子书