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Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.

Insanely Simple pdf epub mobi 圖書描述

Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.

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出版者:Portfolio

作者:Segall, Ken

出品人:

頁數:240

譯者:

出版時間:2012-4-26

價格:£ 14.99 / USD 25.95

裝幀:

isbn號碼:9781591844839

叢書系列:

圖書標籤: 蘋果 Apple 喬布斯商業瘋狂地簡約設計計算機美國

Insanely Simple 2024 pdf epub mobi 電子書下載

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