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Insanely Simple pdf epub mobi 著者簡介

Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.

Insanely Simple pdf epub mobi 圖書描述

Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.

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發表於2024-05-17

Insanely Simple 2024 pdf epub mobi 電子書下載

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Insanely Simple pdf epub mobi 讀後感

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出版者:Portfolio

作者:Segall, Ken

出品人:

頁數:240

譯者:

出版時間:2012-4-26

價格:£ 14.99 / USD 25.95

裝幀:

isbn號碼:9781591844839

叢書系列:

圖書標籤: 蘋果 Apple 喬布斯商業瘋狂地簡約設計計算機美國

Insanely Simple 2024 pdf epub mobi 電子書下載

想要找書就要到本本書屋

onlinetoolsland.com

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

Insanely Simple pdf epub mobi 用戶評價

評分☆☆☆☆☆

這本書告訴我們：喬布斯是偉大的産品經理和品牌策劃，他的信仰就是一切從簡、“兩點之間直綫最短”。喬布斯引用亨利·福特: “If you ask people what they want, they'd say a faster horse.” 很真實的道理瞭。作者的跪舔以及一點也不simple的寫作方式實在拉低閱讀體驗…

評分☆☆☆☆☆

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains. - Steve Jobs

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作者顯然是真愛喬幫主，副標題明顯應該替代主標題，Dell&Microsoft哭暈在廁所。基本上成功學就是隻要你成功瞭你想歸功於什麼都可以，所以這本書差不多就這樣套的啦~乾貨就是終於讓我懂瞭好多之前看不懂的各種時尚大牌的廣告

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作者顯然是喬布斯的真愛啊，另外，看英文書還是有點小吃力。

評分☆☆☆☆☆

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains. - Steve Jobs

Insanely Simple 2024 pdf epub mobi 電子書下載