Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.
发表于2024-11-21
The Tipping Point 2024 pdf epub mobi 电子书
以《Gladwell导读》为题目发在NewYorkerFans小组http://www.douban.com/group/ny/ 另有Gladwell在《纽约客》历年文章精品 Xmeansme 很多人知道Malcolm Gladwell乃是Blink(台版译名:决断两秒间)和Tipping Point(引爆流行)这两本纽约时报榜首...
评分对于这本书,可以肯定在西方社会流行程度会超过中国,西人擅长理学,逻辑实证精神一直备受推崇,所谓知其然更知其所以然,而东方思维大抵反之,之前看了较多日本设计大家的经典,也当是换个口味。 确实,书里的例子重复引用,这种举例方法初看是絮絮叨叨,言之过实而无法升华...
评分翻译的太不怎么样了!简直惨不忍睹! 钱清还是北大教翻译的,真实难以置信。是让学生翻的吧? 比如第一页第六句,People were going to the Ma and Pa stores, the little stores that still carried them, and buying them up. Ma and Pa ...
评分1.流行三要素:传播行为、传播物本身、传播物发挥作用的环境。 2.个别人物法则(Law of the Few):三种关键角色联系员、内行、销售员。联系员维系着大规模的弱联系,是小世界中的社交经纪,他们不会回避对于社交关系的义务,在维持简单、随意、广泛的社交中获得快乐;内行会主...
评分本以为像我这种很少读畅销书更少接触原著的人,碰上明显翻译错误的机会很少,但这个小概率事件还是让我碰上了。 《引爆点》第118页,作者引用了一个智力游戏做案例,下面是原文: “想一想下面这个智力游戏。假设有四张牌,上面写有A、D、3和6,游戏的规则是,如果牌的...
图书标签: 英文原版 社会科学 传播 社会学 心理学 business 流行 文化
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan, Amazon.com
只用几句话的书何必写成一本书
评分開始看這本書源於之前TEDtalk上的Gladwell的講話,對語速快的人特殊的好感開始一本一本的看,第一本看的是Outliers, 第二本就是這本,記者的書面語言還是我最喜歡的簡潔明瞭。這本看的版本是書面掃描,突然發現看PDF還是喜歡書面實體掃描多過於純電子PDF.
评分: C912.6/G543
评分只用几句话的书何必写成一本书
评分Law of the few, the Stickness, and the power of context-- were in fact very interesting and practical ideas when it comes to everyday life. And God knows how I love plain& precise writing. A terrific, mind-blowing rewarding must-read.
The Tipping Point 2024 pdf epub mobi 电子书