Purple Cow 2024 pdf epub mobi 電子書下載

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Purple Cow pdf epub mobi 著者簡介

Purple Cow pdf epub mobi 圖書描述

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Purple Cow 2024 pdf epub mobi 電子書下載

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發表於2024-06-01

Purple Cow 2024 pdf epub mobi 電子書下載

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Purple Cow pdf epub mobi 讀後感

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這本書是10年前寫的，即使在今天，裏麵的許多觀點仍然前瞻（也可能是中國的marketing狀況落後歐美10年以上的關係）。是本很好的commute book，在上下班，或者旅途中讀一下。其中的一些case study還是挺有啓發的。如今marketing已經告彆瞭廣告時代，告彆瞭製造需求和製造話題的...

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出版者:Gardners Books

作者:Seth Godin

出品人:

頁數:160

譯者:

出版時間:2004-12-31

價格:USD 14.45

裝幀:Paperback

isbn號碼:9780141016405

叢書系列:

圖書標籤: 商業 Business 營銷 marketing Seth·Godin mkt marketing. Remarkable

Purple Cow 2024 pdf epub mobi 電子書下載

想要找書就要到本本書屋

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立刻按 ctrl+D收藏本頁

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Purple Cow pdf epub mobi 用戶評價

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Oh, Mr. Godin. No offense, don’t like the way you speak/write AT ALL >o<

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"You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice." -- -- Not really read it, but it seems not to be necessary. The point is simple, see the sentence above.

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本來想怒甩兩星，想想幾個case還湊閤。。兩星半吧。

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中心意思和G告訴我的一樣然後意識到G就是一本活的維基百科全書！

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這世界隻有生和滅，一個新生事物齣生，成長，穩定，死亡其實這4個過程概括說隻有齣生和滅亡中，就像花兒，綻放其實隻是凋零的預階段，很少人願意正視這些，特彆是滅的是他們利益和希望息息相關的東西。真正的展現自己，就該像花一樣：不知道時間不知道空間，隻是本然，用內在品質吸引人們口耳相傳。人造物如果沒有精神沒有理念貫徹其中就毫無生命力，再多的營銷手段都隻是強按不渴的馬喝水。

Purple Cow 2024 pdf epub mobi 電子書下載