Purple Cow 2024 pdf epub mobi 電子書下載

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Purple Cow pdf epub mobi 著者簡介

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Purple Cow 2024 pdf epub mobi 電子書下載

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發表於2024-12-22

Purple Cow 2024 pdf epub mobi 電子書下載

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Purple Cow pdf epub mobi 讀後感

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這本書是10年前寫的，即使在今天，裏麵的許多觀點仍然前瞻（也可能是中國的marketing狀況落後歐美10年以上的關係）。是本很好的commute book，在上下班，或者旅途中讀一下。其中的一些case study還是挺有啓發的。如今marketing已經告彆瞭廣告時代，告彆瞭製造需求和製造話題的...

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