弗蘭剋•貝特格

 20世紀最偉大的銷售大師之一、美國人壽保險創始人、著名演講傢。

 他赤手空拳、毫無經驗地踏入保險業，憑著激情與執著，開創齣人壽保險業的一片新天地，成為世人矚目的驕子。他每年承接的保單都在100萬美元以上，曾經創下瞭15分鍾簽下25萬美元保單的最短簽單紀錄，在20世紀保險行業初創時期創造齣令人驚嘆的奇跡。

 成功學大師戴爾•卡內基曾多次在其著作和演講中將他作為經典案例加以介紹，並給予瞭高度的評價。

A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas -- or anything else -- this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable -- and more valuable to your company -- when you apply Bettger's keen insights on:

<BLOCKQUOTE>• The power of enthusiasm

• How to conquer fear

• The key word for turning a skeptical client into an enthusiastic buyer

• The quickest way to win confidence

• Seven golden rules for closing a sale</BLOCKQUOTE>