Kevin Werbach is an associate professor of legal studies and business ethics at The Wharton School, University of Pennsylvania. He is also the founder of the Supernova Group, a technology analysis and consulting firm. He co-led the review of the Federal Communications Commission for the Obama-Biden Transition Project. Called “one of the few policy wonks who really got it” by Wired, he helped develop the United States Government’s e-commerce policy, shaped the FCC's approach to Internet issues, and authored Digital Tornado, the first comprehensive analysis of the implications of the Internet. A sought-after speaker and commentator, Werbach appears frequently in print and broadcast media including CNN, CNBC, NPR, ABC News, USA Today, The New York Times, The Wall Street Journal, and The Washington Post. His writing has appeared in Harvard Business Review, Fortune, The Industry Standard, The Philadelphia Inquirer, and Slate, among other publications. He blogs at http://werblog.com and tweets at @kwerb.
Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas. He is a professor of law at New York Law School and the director of the school’s Institute for Information Law & Policy. He is also an adjunct associate professor of legal studies at The Wharton School, University of Pennsylvania. His research has appeared in journals such as the California Law Review, the Texas Law Review, the William & Mary Law Review, and the Journal of Legal Education. Hunter is a judge for the resolution of domain name disputes for the World Intellectual Property Organization, and is on the editorial board of numerous journals. He was one of the first scholars to examine the social significance of virtual worlds, and he co-founded the scholarly blog Terra Nova (terranova.blogs.com).
Take your business to the next level—for the win
Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.
In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.
For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.
In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!
發表於2024-06-10
For the Win 2024 pdf epub mobi 電子書 下載
當我們還很小的時候,所有的記憶都是關於各種玩耍,實際上在很多國傢,六歲以下的兒童的主要任務不是學習,而是玩。 但中國對於玩這件事,嚮來情緒復雜。 從很多詞句就能看齣來:玩物喪誌、不務正業、好逸惡勞、遊手好閑、不求上進…… 韓愈還留下一句名言,“業精於勤,荒於嬉...
評分1 什麼是遊戲化 完成一個網頁遊戲,可以得到一張淘寶店的優惠劵。 買完一杯奶茶,店傢會給你一張積分卡,積滿10杯就會送一杯。 將無趣的事情,變得有樂趣就是遊戲化。 2 遊戲化的核心問題 動機:可以獲得什麼價值? 有意義:遊戲活動都是有趣的嗎? 流程:可以將遊戲固...
評分 評分 評分圖書標籤: Gamification 遊戲思維 game 遊戲化 商業 business 經濟學 設計
prepare for coursera
評分prepare for coursera
評分prepare for coursera
評分werbach大神 gamification入門作!
評分werbach大神 gamification入門作!
For the Win 2024 pdf epub mobi 電子書 下載