罗伯特·弗兰克,博物经济学家,康奈尔大学约翰逊管理学院经济学和管理学教授,《纽约时报》经济专栏特约评论员。弗兰克不是一位学术型经济学家。他主张经济学应该是一门根植于经验和观察的社会科学,而不是以数学为核心的硬科学。
发表于2025-02-02
The Economic Naturalist 2025 pdf epub mobi 电子书
◎乃鼎齋無機客 截至現在,美國康奈爾大學的教授Robert Frank在今年已經出版了兩本書,一本《Richistan:A Journey Through the American Wealth Boom and the Lives of the New Rich》(《巨富国度:走进全美暴发户和新富阶层的富貴生活》),披露“美国百万富翁数目在过去1...
评分1. 机会成本:从事一项活动的机会成本是指你为了从事这件事而放弃其他事情的价值。 2. 折扣门槛。一般商家对商品都是有折扣的,但也设置了相应的折扣门槛,比如需要收集优惠券等,如果你是一个对金钱敏感的消费者的话,那么你收集优惠券所花费的时间的机会成本对你来说就很少了...
评分我家对面有两个店,一个是小超市,另一个也是小超市。所不同的是一个朝九晚五,一个从不打烊,后者叫“36524便利店”,大街小巷都有分店,而前者这么多年依旧是一个小超市。我已开始也不理解“35624”的经营策略,就拿我家对面的这个店来说,明明处于一条很僻静的小街道,虽说...
评分前些天和一位朋友被雨困进落成不久的某购物广场,那里劳力士、卡迪亚等等大牌荟萃独缺超市,买不到伞,于是两个穷学生不得不硬着头皮从一楼window shopping到四楼,再从四楼逛到一楼,借以打发时间。一番东张西望之后,我发现一个有趣的现象:KFC位于购物广场一楼临近街边...
评分这本书和《苹果桔子经济学》最大的不同是,它里面所用的理论,都是瞎猜的,全没有研究证明。 瞎猜可能猜错,也可能猜对,包括一些瞎猜非常有道理,也非常著名,比如“为什么牛奶盒子是方形,软饮料盒子是圆柱形”。但是,读者必须了解到,这些是瞎猜! 看到封面,当然以为是《...
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Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the “no cash on the table” principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.
很有趣的!
评分很久以前就看过了,然后前段时间marketing的老师也有推荐说是挺有趣的一本书于是就翻出来又看了一遍w作为入门基础还不错
评分好玩
评分很久以前就看过了,然后前段时间marketing的老师也有推荐说是挺有趣的一本书于是就翻出来又看了一遍w作为入门基础还不错
评分read with critical eyes
The Economic Naturalist 2025 pdf epub mobi 电子书