Data-Driven Marketing 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Data-Driven Marketing 2024 pdf epub mobi 电子书著者简介

马克.杰弗里（Mark Jeffery）是凯洛格商学院（美国西北大学）的教授。他在管理、科学和技术杂志发表论文30多篇，在哈佛商学院校刊发表原创案例研究24个。在凯洛格商学院，他负责多个方向的课程，包括数据驱动的营销战略、IT的战略驱动价值等，还为包括微软和杜邦等公司在内的多家客户讲授定制操作程序等课程。他还是Agile Insights LLC的管理合伙人、营销和技术咨询师。

Data-Driven Marketing 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-22

Data-Driven Marketing 2024 pdf epub mobi 电子书

喜欢 Data-Driven Marketing 电子书的读者还喜欢

Data-Driven Marketing 电子书读后感

评分☆☆☆☆☆

除了翻译比较烂之外，内容很丰富。比较系统地讲解了很多概念，这些概念在平时工作中零碎地涉及到，这里的梳理很有逻辑性。基于数据驱动，本书介绍了营销的完整流程MCM，着重强调了评估经济收益的重要性ROMI。 15个指标覆盖了多种营销目标，不同的公司在特定的阶段可以选择其...

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Wiley

作者:Mark Jeffery

出品人:

页数:298

译者:

出版时间:2010-02-08

价格:USD 29.95

装帧:Hardcover

isbn号码:9780470504543

丛书系列:

图书标签: 市场营销 marketing 数据分析管理市场研究英文原版数据报表营销管理

Data-Driven Marketing 2024 pdf epub mobi 电子书图书描述

How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Data-Driven Marketing 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

Data-Driven Marketing 2024 pdf epub mobi 用户评价

评分☆☆☆☆☆

Having emphasized the importance of data-driven marketing, Mark outlined the 15 essential metrics along with several cases and relevant processes or infrastructure and concluded by repeating the basic concepts over and over again. Not so much new to any skilled marketers, though the author kept saying so many of them were unfamiliar with these.

评分☆☆☆☆☆

The new marketing strategy is to first understand the spectrum of lifetime value for your customer base. There are most likely three broad value segments:high,medium, and negative. For negative value customers, the strategy is to move the customers to a lower cost of service and aggressively manage costs.

评分☆☆☆☆☆

Data-Driven Marketing 2024 pdf epub mobi 电子书