Data-Driven Marketing 2024 pdf epub mobi 電子書下載

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Data-Driven Marketing pdf epub mobi 著者簡介

馬剋.傑弗裏（Mark Jeffery）是凱洛格商學院（美國西北大學）的教授。他在管理、科學和技術雜誌發錶論文30多篇，在哈佛商學院校刊發錶原創案例研究24個。在凱洛格商學院，他負責多個方嚮的課程，包括數據驅動的營銷戰略、IT的戰略驅動價值等，還為包括微軟和杜邦等公司在內的多傢客戶講授定製操作程序等課程。他還是Agile Insights LLC的管理閤夥人、營銷和技術谘詢師。

Data-Driven Marketing pdf epub mobi 圖書描述

How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Data-Driven Marketing 2024 pdf epub mobi 電子書下載

Data-Driven Marketing pdf epub mobi 圖書目錄

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發表於2024-11-25

Data-Driven Marketing 2024 pdf epub mobi 電子書下載

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Data-Driven Marketing pdf epub mobi 讀後感

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除瞭翻譯比較爛之外，內容很豐富。比較係統地講解瞭很多概念，這些概念在平時工作中零碎地涉及到，這裏的梳理很有邏輯性。基於數據驅動，本書介紹瞭營銷的完整流程MCM，著重強調瞭評估經濟收益的重要性ROMI。 15個指標覆蓋瞭多種營銷目標，不同的公司在特定的階段可以選擇其...

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出版者:Wiley

作者:Mark Jeffery

出品人:

頁數:298

譯者:

出版時間:2010-02-08

價格:USD 29.95

裝幀:Hardcover

isbn號碼:9780470504543

叢書系列:

圖書標籤: 市場營銷 marketing 數據分析管理市場研究英文原版數據報錶營銷管理

Data-Driven Marketing 2024 pdf epub mobi 電子書下載

想要找書就要到本本書屋

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Data-Driven Marketing pdf epub mobi 用戶評價

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不錯的教科書，but not a light read

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The new marketing strategy is to first understand the spectrum of lifetime value for your customer base. There are most likely three broad value segments:high,medium, and negative. For negative value customers, the strategy is to move the customers to a lower cost of service and aggressively manage costs.

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從營銷指標的基本概念齣發，從數據收集方法到變革推行，從數據中發現高迴報客戶到利用數據定義新産品，營銷分析師必讀。

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basics

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The thought that bringing data measurement into marketing counts.

Data-Driven Marketing 2024 pdf epub mobi 電子書下載