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Seeing What's Next pdf epub mobi 著者簡介

剋萊頓·M.剋裏斯滕森(Clayton M. Christensen)：哈佛商學院羅伯特和簡·西齊剋教席企業管理學教授，同時還研究技術、業務管理以及綜閤管理。

斯科特·D. 安東尼(Scott D. Anthony)

埃裏剋·A. 羅恩(Erik A. Roth)

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When a disruptive innovation is launched, it changes the entire industry and every firm operating within in This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so. Most books on innovation—including Christensen’s previous two books—approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.

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發表於2025-03-29

Seeing What's Next 2025 pdf epub mobi 電子書下載

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評分☆☆☆☆☆

Clay Christensen, the prominent HBS Professor, published his another disruptive innovation series book,--seeing what's next. based on his previous eye-opening books <innovator's dilemma> and <innovator's solution>, Christensen further explored his theory u...

評分☆☆☆☆☆

本書區分瞭維持性創新和破壞性創新。其核心內容是，創新具有相對性，它對於在位者和對於挑戰者具有不同的意義，這就存在兩者間的不對稱性。對於在位者來說，維持現有市場和占據忠實客戶，至多進行一些維持性創新要比去嘗試破壞性創新要有益的多（可以利用原有的優勢）。...

評分☆☆☆☆☆

看這本書的時候，經常聯想起《藍海戰略》，雖然藍海戰略是描述開創新的市場領域，和本書沒有太多的內在聯係。可二者之間仍有著天然的互補。剋裏斯滕森教授的這本書，開始部分充滿瞭自己的一些理論和概念，開始讀的時候很容易陷入晦澀難懂的誤區，可是堅持讀下去，卻發現其中...

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出版者:Harvard Business Review Press

作者:Clayton M. Christensen

出品人:

頁數:352

譯者:

出版時間:2004-9-21

價格:USD 35.00