Co-Opetition 2025 pdf epub mobi 電子書下載

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Co-Opetition pdf epub mobi 著者簡介

拜瑞·J.內勒巴夫

美國耶魯管理學院教授。他的第一步著作《戰略思維》是現在美國商業學院普遍采用的一本教科書。同時內勒巴夫先生又是一位非常優秀的谘詢專傢，他把博弈論應用到為財富五百強客戶提供的服務和反托拉斯訴訟之中。

亞當·M.布蘭登勃格

美國哈佛商學院教授，博弈論交流學會副主席。布蘭登勃格先生齣生於英國，1986年畢業於英國劍橋大學丘吉爾商學院，獲得經濟學博士學位。布蘭登勃格先生為IBM公司、默剋公司和施樂公司提供過谘詢服務。

Co-Opetition pdf epub mobi 圖書描述

The game of business changes constantly. So should your business strategy.

When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.

The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.

Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.

Co-opetition will revolutionize the way you play the game of business.

Co-Opetition 2025 pdf epub mobi 電子書下載

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發表於2025-01-11

Co-Opetition 2025 pdf epub mobi 電子書下載

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Co-Opetition pdf epub mobi 讀後感

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從微觀經濟角度提供strategy的mind toolset。 “Co-opetition” + mankiw的書http://www.douban.com/subject/1869144/ + "Microeconomics:Behavior, Institutions, and Evolution" http://www.douban.com/subject/1958530/ 對於manager而言，微觀經濟的體係基本完成

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前言中第一句話說道： “There's nothing so practical as a good theory. A good theory confirms the conventional wisdom that 'less is more'. A good theory does less because it doesn't give answers. At the same time, it does a lot more because it helps people ...

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基於價值鏈和博弈論的戰略分析，挺牛的，想學戰略的一定要好好看。 -------------------------要點------------------------- 1.價值鏈角色顧客、供應商、競爭者、互補者 2.五要素參與者、附加值、規則、戰術、範圍 3.關於參與者 A為自己的機構畫齣價值鏈圖 B在你和客戶、...

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出版者:Currency

作者:Adam M. Brandenburger

出品人:

頁數:0

譯者:

出版時間:1996-05-01

價格:USD 24.95

裝幀:Hardcover

isbn號碼:9780385479493

叢書系列: