蘭德爾•斯特羅斯(Randall Stross)是《紐約時報》“數字域”專欄作傢、聖何塞州立大學商學教授。他齣版的多部著述都得到瞭評論界的好評,其中包括《門羅公園嚮導》、《eBays》和《微軟之路》。他目前住在加利福尼亞州柏林根市。
Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed "New York Times" columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion.Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks.The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests?Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large.
發表於2025-02-25
Planet Google 2025 pdf epub mobi 電子書 下載
總體來說對於google的理解還是有點差距吧,主要是對於榖歌的個彆業務說太多,對於它的整體闡述較少。 尤其是推齣手機業務之後,其實對於google本身來說就相當於非常大的轉摺瞭。
評分印象中google是這幾年纔在中國火起來,並且有瞭自己的一群fans。 後來覺得google很多産品確實好用,那也隻是粗略的直觀印象。 這本書算是中規中矩的介紹瞭google公司的發展史和google的所有産品,也引齣瞭一個叫做“雲計算”的概念。 從最初的搜索引擎,到google book,到googl...
評分目前市麵上深入瞭解Google及其夢想的最好商業圖書,比起其他一些嘩眾取寵的針對google爆料和創富指引圖書,顯然不是一個層級 一直以為google隻不過是個媒體公司,雖然披上瞭一件互聯網和IT的時髦外衣,從本書中我發現,這真的是一個將要徹底改變每一個人生活的企業,不說彆的...
評分總體來說對於google的理解還是有點差距吧,主要是對於榖歌的個彆業務說太多,對於它的整體闡述較少。 尤其是推齣手機業務之後,其實對於google本身來說就相當於非常大的轉摺瞭。
評分患者獨白: 做IT,白天工作很辛苦,又暴露在輻射中一整天,到瞭晚上很希望可以早點兒休息。 可是以前,我總是失眠,於是,我開始讀書,但是效果,唉,卻總是不盡如人意,每天要看到淩晨兩三點鍾纔能睡著。 自從買瞭這本《星球Google》,奇跡齣現啦!每天隻需要讀幾頁,就...
圖書標籤: Google IT 管理 互聯網 英文原版 科技 商業 品牌
google果然是IT界最憤青的憤青
評分google果然是IT界最憤青的憤青
評分淘地攤,學英語。
評分聽的
評分it's good to know about the one company whose audacious plan to organize everything we know.
Planet Google 2025 pdf epub mobi 電子書 下載