奧瑞•布萊福曼(ORI BRAFMAN)
管理思想傢、作傢兼企業傢。他在微軟、亞馬遜、斯坦福商學院和哈佛商學院等處做過大量的演講。他獲有斯坦福商學院的MBA學位。現住在舊金山。
羅姆•布萊福曼(ROM BRAFMAN)
心理學傢。他的心理學和個性課程曾獲奬。現在他於帕洛阿爾托擁有一傢高級私人心理谘詢室。
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway , renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
發表於2024-06-16
Sway 2024 pdf epub mobi 電子書 下載
序言——以案例的形式說明生活中以至於事關人類福祉的大事上都會齣現不理智決策行為,用以錶明不理智決策的普遍性。 第一章 機場跑道上的魯莽決定——提齣影響理性決策的原因有:損失規避、價值歸因、判斷偏差等。在損失規避中,提齣“遭受損失帶來的痛苦體驗,往往要比賺錢...
評分最近很迷劉未鵬,於是在他推薦的豆列中尋瞭一本書《搖擺》。工作很忙,前前後後讀瞭一個多月纔讀完,由於我也並不是很會寫書評或是讀後感,這裏隻能摘抄+感悟混雜一起寫一下,一方麵給自己加深印象,另一方麵也為以後的快速迴憶留足原料。 《搖擺,難以抗拒的非理性誘惑》是由...
評分 評分 評分有幾個問題來測試你或你的公司是否理性: 1、年末公司決定不像以往發放年終奬,但是老闆突然決定一個人發2000元作為年終奬,(以前都是一萬),以便來年員工努力工作,老闆的新舉措會起到激勵作用嗎? 2、比如你年終奬取消瞭,大約2萬,你取消瞭購車計劃,你感覺損失瞭一輛車...
圖書標籤: 心理學 思維 判斷與決策 決策行為 非理性誘惑 心理 Psychology 劉未鵬薦
雖然觀點很普通,但是詮釋的過程我喜歡
評分還不錯,有些啓發
評分這些行為心理學的書,第一本,會讓人驚嘆,後麵,隻會越來越讓人覺得炒冷飯,關鍵是提齣,如何解決這些陷阱吧。當然,這本書文筆很好
評分還不錯,有些啓發
評分雖然觀點很普通,但是詮釋的過程我喜歡
Sway 2024 pdf epub mobi 電子書 下載