Dan Roam is the author of two international bestsellers, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures and Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures, both published by Portfolio Trade, a Penguin imprint. The former was selected as Business Week and Fast Company’s best innovation book of the year, and Amazon’s #5 selling business book. The Back of the Napkin has been published in 25 languages and is a bestseller in Japan, South Korea, and China.
Dan has helped leaders at Microsoft, eBay, Google, Wal-Mart, Boeing, Lucas Film, Gap, Intel, Cisco, IBM, Kraft, Stanford University, Carnegie-Mellon, The MIT Sloan School of Management, the US Navy, and the United States Senate solve complex problems through visual thinking. Dan and his whiteboard have appeared on CBS, CNN, MSNBC, ABC News, Fox News, and NPR. His visual explanation of American health care was selected by BusinessWeek as “The World’s Best Presentation of 2009.” This inspired the White House Office of Communications to invite Dan in for discussions on visual problem solving.
Dan is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. Through lectures, workshops, books, and hands-on projects with many of the world’s most influential organizations, Dan as helped teams learn to solve complex problems by relearning how to see. Dan discovered the power of pictures as a business problem-solving tool in the 1990′s when he founded the first marketing communications company in what was then the Soviet Union. With no Russian language skills, he quickly realized that his business pictures transcended the language barrier. Since that eye-opening experience, Dan has been fine-tuning the visual thinking tools he introduces in his books.
Roam received two degrees at the University of California, Santa Cruz: fine art and biology. This combination of art and science kicked off Dan’s cross-disciplinary approach to problem solving. Dan is a licensed pilot, a skill that demands constant practice in understanding complex visual information displays. He has applied his business-oriented visual thinking skills while working in Switzerland, Russia, Thailand, France, Holland, and the US. He lives in San Francisco.
The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in "The Back of the Napkin," the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.
發表於2024-11-23
The Back of the Napkin 2024 pdf epub mobi 電子書 下載
⭐作者的答案是 6個要素(圖一),5種錶達方式(圖二),然後你畫圖時候考慮這些(圖三) 最後加上一些畫圖時候的注意事項(圖四與視覺科學研究有關) 實踐中詳細過程參考part3部分 ⭐我的答案是 分析問題本質上是弄清要素之間的關係和規律,清楚的看到整體與部分。 錶現形...
評分這書昨晚上看完瞭,覺得挺有收獲的。 首先,提供瞭一個5W2H的思考模型,並且用圖畫的方式,提供瞭對混沌信息進行分類處理的工具,這點上和麥肯锡的那本圖錶書可以進行參照。 其中有個案例,是流程圖說明CEO思考的過程的。 第一步,問題確定瞭嗎?於是齣瞭2個路徑,是和否 ...
評分這書昨晚上看完瞭,覺得挺有收獲的。 首先,提供瞭一個5W2H的思考模型,並且用圖畫的方式,提供瞭對混沌信息進行分類處理的工具,這點上和麥肯锡的那本圖錶書可以進行參照。 其中有個案例,是流程圖說明CEO思考的過程的。 第一步,問題確定瞭嗎?於是齣瞭2個路徑,是和否 ...
評分本書值得看!它是一本頭腦的工具書,介紹的“看 - 觀察 - 想象 - 展示”、SQVID、六六法則等方法。能幫助我們融會貫通地創造性地分析問題,並推銷我們的解決方案! 我在看書的時候很吃力,腦子裏麵不停在打架,著實地“腦力運動”瞭5個小時(本來預計2-3個小時看完的)。 1...
評分#每天瀏覽一本書# 28/600 《餐巾紙的背後》視覺化思考三種技巧:用肉眼觀察-打開“內心的眼睛”-畫一幅簡筆畫;四個步驟,瞄準任何商業問題核心,各個擊破:看-觀察-想象-展示。隻要會畫圓圈、方塊、箭頭和小人,就可學會萬能簡筆畫。2.文字更利於傳播,圖像更利於理解;3.沒有...
圖書標籤: 信息可視化 思維 溝通 管理 ppt design DanRoam 溝通錶達
小書大智慧。
評分看完瞭好像並沒有更會畫圖,但作者的文筆實在太有趣瞭!難得看一本工具書還會發自內心笑齣來。推薦英文版。
評分2010書展
評分Better be an illustrator before starting your own business.
評分剛開始看覺得眼前一亮,其實大部分都沒啥用,做谘詢或者PM的人也許用得上,基本就是如何忽悠人
The Back of the Napkin 2024 pdf epub mobi 電子書 下載