Influence 2024 pdf epub mobi 电子书


Influence

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Influence 2024 pdf epub mobi 电子书 著者简介

Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”

Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini’s engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.


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发表于2024-11-21

Influence 2024 pdf epub mobi 电子书

Influence 2024 pdf epub mobi 电子书

Influence 2024 pdf epub mobi 电子书



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读过社科出版社的《影响力》,只有一个字:好! 最近看到人大也出了《影响力》,找来看看,感觉却是非常奇怪。 也许人大《影响力》的最大好处,就是让我们从一本书上,看到了中国出版的书和美国出版的书的巨大差别。 《影响力》的正文:美国出版,5星级 《影响力》的点评和...  

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出版者:Allyn and Bacon
作者:Robert B. Cialdini
出品人:
页数:272
译者:
出版时间:2008-8-8
价格:USD 34.80
装帧:Paperback
isbn号码:9780205609994
丛书系列:

图书标签: 社会心理学  心理学  Psychology  心理  影响力  英文原版  心理学,思维  科普   


Influence 2024 pdf epub mobi 电子书 图书描述

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Influence 2024 pdf epub mobi 电子书

Influence 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Influence 2024 pdf epub mobi 用户评价

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传销人员圣经。

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interesting and understandable medium-size book about social psychology. And the summary and question part in the end of every chapter are appreciated.Worth reading and taking notes!

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2012-07-02

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如何破解广告营销。

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防被骗指南1号 知己知彼 才能百骗百败 但的确很神奇 原来有那么多tricks 原来我们大脑的缺陷这么多 一戳即中

Influence 2024 pdf epub mobi 电子书


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