Marketing 3.0 2024 pdf epub mobi 电子书

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Marketing 3.0 2024 pdf epub mobi 电子书著者简介

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past

Examines companies that are ahead of the curve, such as S. C. Johnson

Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

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发表于2024-11-02

Marketing 3.0 2024 pdf epub mobi 电子书

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Marketing 3.0 电子书读后感

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PPT式的书页形式，使内容一目了然，很赞；总结起来，主旨大概是： 1、21世纪，企业进入了营销3.0时代； 2、参与化时代的来临，催生了合作营销的方式；营销开始演变为邀请消费者参与产品开发和信息沟通等活动；全球化矛盾时代，催生的不是大一...

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法国经济和政治学家雅克•阿塔利在其著作《21世纪词典》中，对品牌做了如下的解释：永恒的品牌是那些能够代表世界视野，使消费者能够从中永远找到自我的品牌，并在购买他们之后，有一种归属这个特殊群体的感觉。如代表活力的可口可乐，代表能力的IBM，代表自我超越的耐...

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一个星期读完这本书，为以前几本书的阅读做了一个confirmation。本书开宗明义地强调了人文精神和社会责任感对企业长久发展的重要作用。使命愿景价值观，都是务虚的东西，往往不被“务实”的中国企业所重视。然而，正如同道是阴阳两面的一体不二，务实和务虚，对于一家...

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科特勒的《市场营销管理》被奉为企业管理者的圣经，如今看到他的《营销革命3.0》依然有一种兴奋，他总是能针对与时俱进的问题，提出开创性的理论指导，梳理出复杂状态后的头绪，归纳出建设性的思路，让读者激动不已！自从市场营销的理念问世以来，的确如本书所说的，经历了从...

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近些年，在互联网产业上我们发现许多“奇怪”的公司，它们没有盈利，却声名显赫，并能够吸引到众多投资者，比如我们熟悉的优酷、迅雷、京东、凡客诚品等等。传统的以盈利为导向的营销理论，难以解释并引导新时代的企业变革。菲利普•科特勒及其合作者推出的《营销革命3.0...

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出版者:Wiley

作者:Philip Kotler

出品人:

页数:208

译者:

出版时间:2010-5-3

价格:USD 24.95

装帧:Hardcover

isbn号码:9780470598825

丛书系列:

图书标签: Marketing 营销市场营销 Branding 市场 Kotler corporate-communication 美國

Marketing 3.0 2024 pdf epub mobi 电子书图书描述

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

点击链接进入中文版：

营销革命3.0:从产品到顾客,再到人文精神

Marketing 3.0 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

Marketing 3.0 2024 pdf epub mobi 用户评价

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Basically the topics covered has no difference with what I learnt before. Below expectation. Social marketing is now so hot and hasn't been researched further or listed many fresh business cases.

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此书的strategy说的还是比较认可的

评分☆☆☆☆☆

此书的strategy说的还是比较认可的

评分☆☆☆☆☆

此书的strategy说的还是比较认可的

评分☆☆☆☆☆

此书的strategy说的还是比较认可的

Marketing 3.0 2024 pdf epub mobi 电子书