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The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past

Examines companies that are ahead of the curve, such as S. C. Johnson

Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

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发表于2024-11-24

Marketing 3.0 2024 pdf epub mobi 电子书

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所谓营销3.0时代，即“人文中心主义的时代”。在这样滴新时代中，营销者不再仅仅把顾客当做是‘消费滴人’，而是把他们看做是‘具有独立思想、心灵和精神滴完整滴人类个体’，同时，企业滴盈利能力和它的企业责任感息息相关。作者倡导滴是，企业应当将营销的中...

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科特勒的《市场营销管理》被奉为企业管理者的圣经，如今看到他的《营销革命3.0》依然有一种兴奋，他总是能针对与时俱进的问题，提出开创性的理论指导，梳理出复杂状态后的头绪，归纳出建设性的思路，让读者激动不已！自从市场营销的理念问世以来，的确如本书所说的，经历了从...

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这大概是我这两年较少的追新之书，买来，一口气看完第一遍，再用思维导图温习了一遍，做完思维导图已至凌晨三点多，再发到微博，分享给网友。这是我去年养成的一个阅读习惯，通常这样的两遍阅读，会让我对一本书基本吃透。对于这本《营销革命3.0——从产品到顾客，再到人文...

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营销，小到个人大到一个社会团体都是离不开的，对于公司来说更是被掌控了企业生命力的一把利剑，营销工作做得好不好，直接关系到企业的生存和发展，营销变革也应该随着大的社会经济形势的变化而做出相应的调整。这是一本每个小人物的企业领导者都应该掌握了大营销方...

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本书第二部分，第六章Marketing the Vision to the shareholders中，原文的作者们在第一部分推荐了一本书-----《How the Mighty Fall》,用以简单介绍了企业从强盛走向衰败的5个Stage,中文版翻译人员将书名翻译成《强势怎么样衰弱》，其实书店和图书馆参考书目里本书的书名其实...

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出版者:Wiley

作者:Philip Kotler

出品人:

页数:208

译者:

出版时间:2010-5-3

价格:USD 24.95

装帧:Hardcover

isbn号码:9780470598825

丛书系列:

图书标签: Marketing 营销市场营销 Branding 市场 Kotler corporate-communication 美國

Marketing 3.0 2024 pdf epub mobi 电子书图书描述

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

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营销革命3.0:从产品到顾客,再到人文精神

Marketing 3.0 2024 pdf epub mobi 电子书

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