Marketing 3.0 2025 pdf epub mobi 电子书

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Marketing 3.0 2025 pdf epub mobi 电子书著者简介

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past

Examines companies that are ahead of the curve, such as S. C. Johnson

Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Marketing 3.0 电子书图书目录

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发表于2025-02-06

Marketing 3.0 2025 pdf epub mobi 电子书

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Marketing 3.0 电子书读后感

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原文：http://just07.me/learn/167/ 这本书最重要要表达的观点就是封面上的那句话：从产品到顾客，再到人文精神。营销1.0时代，以产品为中心的时代。我们可以这样理解：我有什么我就卖什么，怎么卖，怎么卖的好。营销2.0时代，以消费者为向导的时代。从单一对产品的营销...

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本书第二部分，第六章Marketing the Vision to the shareholders中，原文的作者们在第一部分推荐了一本书-----《How the Mighty Fall》,用以简单介绍了企业从强盛走向衰败的5个Stage,中文版翻译人员将书名翻译成《强势怎么样衰弱》，其实书店和图书馆参考书目里本书的书名其实...

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我想让消费者的产品和网站在互联网上脱颖而出的有效的方法就是写软文，通过写一些有分量的文章，消费者不仅可以吸引特定领域的客户，也会受到搜索引擎的青睐，因为搜索引擎更钟情于那些文笔优美，写文章是能精确，成功，有用的吸引潜在客户的方法。根据消费者的财力，时间，专...

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出版者:Wiley

作者:Philip Kotler

出品人:

页数:208

译者:

出版时间:2010-5-3

价格:USD 24.95

装帧:Hardcover

isbn号码:9780470598825

丛书系列:

图书标签: Marketing 营销市场营销 Branding 市场 Kotler corporate-communication 美國

Marketing 3.0 2025 pdf epub mobi 电子书图书描述

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

点击链接进入中文版：

营销革命3.0:从产品到顾客,再到人文精神

Marketing 3.0 2025 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

Marketing 3.0 2025 pdf epub mobi 用户评价

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I agree with that a marketer is a socialist in the future~~~

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Basically the topics covered has no difference with what I learnt before. Below expectation. Social marketing is now so hot and hasn't been researched further or listed many fresh business cases.

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road map of mkting

评分☆☆☆☆☆

Basically the topics covered has no difference with what I learnt before. Below expectation. Social marketing is now so hot and hasn't been researched further or listed many fresh business cases.

评分☆☆☆☆☆

road map of mkting

Marketing 3.0 2025 pdf epub mobi 电子书