Permission Marketing 2024 pdf epub mobi 電子書 下載


Permission Marketing

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Permission Marketing pdf epub mobi 著者簡介


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The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. In his groundbreaking book, Godin describes the four tests of Permission Marketing: 1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? 2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? 3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? 4. Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

Permission Marketing 2024 pdf epub mobi 電子書 下載

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發表於2024-12-23

Permission Marketing 2024 pdf epub mobi 電子書 下載

Permission Marketing 2024 pdf epub mobi 電子書 下載

Permission Marketing 2024 pdf epub mobi 電子書 下載



喜欢 Permission Marketing 電子書 的读者还喜欢


Permission Marketing pdf epub mobi 讀後感

評分

make your message: anticipated, personal, relevant 這本書已經12年老瞭,但是個人覺得是seth godin寫的最好的一本瞭,起碼還是有點內容的。當然這麼多年以來後麵又有更多的人寫瞭更多的內容,但是在當時dot com bubble盛行,網絡熱潮纔剛剛興起的時候,他能看到那麼遠,還...

評分

make your message: anticipated, personal, relevant 這本書已經12年老瞭,但是個人覺得是seth godin寫的最好的一本瞭,起碼還是有點內容的。當然這麼多年以來後麵又有更多的人寫瞭更多的內容,但是在當時dot com bubble盛行,網絡熱潮纔剛剛興起的時候,他能看到那麼遠,還...

評分

越需要收入增長,越依賴廣告(這裏指interruption marketing), 用戶接受的噪音成倍增漲的年代,廣告的roi越來越低,死循環。 Permission Marketing,先用interruption marketing把用戶導入opt-in email marketing,贈送用戶關注的試用服務,換用戶信息和繼續直投信息的許可。...  

評分

make your message: anticipated, personal, relevant 這本書已經12年老瞭,但是個人覺得是seth godin寫的最好的一本瞭,起碼還是有點內容的。當然這麼多年以來後麵又有更多的人寫瞭更多的內容,但是在當時dot com bubble盛行,網絡熱潮纔剛剛興起的時候,他能看到那麼遠,還...

評分

make your message: anticipated, personal, relevant 這本書已經12年老瞭,但是個人覺得是seth godin寫的最好的一本瞭,起碼還是有點內容的。當然這麼多年以來後麵又有更多的人寫瞭更多的內容,但是在當時dot com bubble盛行,網絡熱潮纔剛剛興起的時候,他能看到那麼遠,還...

類似圖書 點擊查看全場最低價
出版者:Simon & Schuster
作者:Seth Godin
出品人:
頁數:256
譯者:
出版時間:1999-5-6
價格:USD 26.00
裝幀:Hardcover
isbn號碼:9780684856360
叢書系列:

圖書標籤: 市場營銷  Marketing  商業  SethGodin  營銷  管理  經濟  社會   


Permission Marketing 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Permission Marketing pdf epub mobi 用戶評價

評分

越來越喜歡Seth Godin 的思維方式

評分

感覺說瞭一堆廢話....什麼跟客戶建立信任關係啦什麼讓客戶自己擁有選擇權啦,具體該怎麼做沒提

評分

讀起來感覺跟我大哥釣魚的方法差不多

評分

寫得太爛,看瞭六分之一還沒看到任何重點。

評分

Pretty classic. It was until when I read the author praising Yahoo! for its "good user experience" did I realise that this book was written in the late 90's

Permission Marketing 2024 pdf epub mobi 電子書 下載


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