Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
發表於2024-05-17
The Power of Moments 2024 pdf epub mobi 電子書 下載
決定性時刻與峰終定律 人們在評價某次體驗或經曆時,決定性的時刻有兩個: 1⃣️峰值時刻——最好或最壞的時刻 2⃣️結尾 這種現象在心理學上被稱為峰終定律。 某些時刻要比其他大部分時刻重要的多。 記憶隆起——某些經曆不僅不會隨遺忘麯綫逐漸被淡化,反而會記憶猶...
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日課022:體驗設計學; 023 製造洞見時刻;024 設計齣來的榮耀;025 好關係的配方
評分現在的每個人是由過去無數的瞬間組成的。但在無數中,大部分是難以記憶的日常,而不俗的一些強力瞬間會影響人生的走嚮。探究背後的深層原理。
評分用戶體驗類必看書目
評分2018年完成的第一本書,贊!
評分你可以既保持真誠,又使用套路。
The Power of Moments 2024 pdf epub mobi 電子書 下載