The Four pdf epub mobi txt 電子書下載2025

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Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

出版者:Portfolio

作者:Scott Galloway

出品人:

頁數:320

译者:

出版時間:2017-10-3

價格:USD 28.00

裝幀:Hardcover

isbn號碼:9780735213654

叢書系列:

圖書標籤:

商業
互聯網
科技
business
英文原版
startup
英文
美國

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NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

具體描述

讀後感

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Galloway 將需求映射到人體結構：大腦（理性需求）、心胸（感性需求）、下半身（性&生育本能），對應人類不同層次的生存需要。對於企業而言，公司定位與人類的哪個部位（滿足人類哪個層次的需求），決定瞭其商業戰略和最後的成就。一些典型代錶大腦：Google、Amazon、沃...

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這本書有驚喜，驚喜來自於超預期，而超預期又來自於作者異乎尋常的洞察和這種獨特洞察所塑造的超越讀者一般想象的意外。互聯網已經火瞭幾十年，有關亞馬遜、蘋果、臉書、榖歌的書籍和文章汗牛充棟，俯首皆是，以至於我們很容易形成一個認知上的感覺，認為這幾傢企業即使算不上...

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用戶評價

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我還是會給5星，關於amazon/apple/facebook/google的洞察，看到傳統行業在這些新興業務前的無知和脆弱，總結業務特徵、提煉觀點、給讀者建議，真誠的建議：成為億萬富翁很難，但成為百萬富翁不難！對四大公司的剖析是一個比較有意思的觀點，特彆是如何監管。能否學習到更多？我還是有更多的想法...

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"You will never see the Four the same again." True, interesting insights, Amazon=hunter/gatherer instinct, Apple=Luxury, Facebook=love/social instinct, Google=modern God. Same with BAT in China. Also very good career advice in the "the Four and You" chapter for young people to stay relevant in this rapidly-changing world.

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雖然他對Google和Facebook的認識有限，並且數學有問題，但是畢竟是五十多歲的老人的很多寶貴經驗，四星半。

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