The Four 2025 pdf epub mobi 電子書下載

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The Four pdf epub mobi 著者簡介

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

The Four pdf epub mobi 圖書描述

NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The Four 2025 pdf epub mobi 電子書下載

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發表於2025-03-30

The Four 2025 pdf epub mobi 電子書下載

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The Four pdf epub mobi 讀後感

評分☆☆☆☆☆

Galloway 將需求映射到人體結構：大腦（理性需求）、心胸（感性需求）、下半身（性&生育本能），對應人類不同層次的生存需要。對於企業而言，公司定位與人類的哪個部位（滿足人類哪個層次的需求），決定瞭其商業戰略和最後的成就。一些典型代錶大腦：Google、Amazon、沃...

評分☆☆☆☆☆

“榖歌依靠時報的內容吸引瞭數十億點擊量,而時報使用它們的搜索算法來引入流量。但是兩者中顯然榖歌擁有更大的權力。它如同地主一樣統治著互聯網的一個關鍵領域,而時報就相當於那塊草地上的佃農。我們的結局從一開始就注定瞭。” 01 — 一位商學院教授對亞馬遜、蘋果、臉書和榖...

評分☆☆☆☆☆

Galloway教授從一個商學院教授的視角，分析瞭四大科技巨頭（Facebook、Apple、Amazon、Google）賴以成功的特性與共性，在此基礎上探討瞭誰會成為與這四傢公司平起平坐的第五傢巨頭公司，並為年輕人提供瞭如何在當今這個瞬息萬變的時代取得職場成功的建議。在Galloway教授看來...

評分☆☆☆☆☆

這本書有驚喜，驚喜來自於超預期，而超預期又來自於作者異乎尋常的洞察和這種獨特洞察所塑造的超越讀者一般想象的意外。互聯網已經火瞭幾十年，有關亞馬遜、蘋果、臉書、榖歌的書籍和文章汗牛充棟，俯首皆是，以至於我們很容易形成一個認知上的感覺，認為這幾傢企業即使算不上...

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出版者:Portfolio

作者:Scott Galloway

出品人:

頁數:320

譯者:

出版時間:2017-10-3

價格:USD 28.00

裝幀:Hardcover

isbn號碼:9780735213654