Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
發表於2025-04-26
The Four 2025 pdf epub mobi 電子書 下載
Galloway 將需求映射到人體結構:大腦(理性需求)、心胸(感性需求)、下半身(性&生育本能),對應人類不同層次的生存需要。對於企業而言,公司定位與人類的哪個部位(滿足人類哪個層次的需求),決定瞭其商業戰略和最後的成就。 一些典型代錶 大腦:Google、Amazon、沃...
評分身在職場,需要定期看看市麵上的商業類好書。 這是一本讓你瞭解互聯網大企業商業模式的書,四個公司(亞馬遜、Google、蘋果和Facebook),其中三個對應瞭國內的BAT(PS:個人覺得蘋果的互聯網特徵要弱很多),對社會生活的影響很大。 互聯網四大與普通人的生活息息相關,讀這本...
評分 評分 評分圖書標籤: 商業 互聯網 科技 business 英文原版 startup 英文 美國
目前為止對這四個科技公司和科創趨勢社會趨勢最intuitive最貼切的解讀。當然也有可能是我被對Scott Galloway的愛濛蔽瞭雙眼。
評分CH10
評分商界意見先鋒Scott Galloway哈哈
評分They are just bad, yada yada. middle age white male hatin'. Huge ego, old info, evil Bezos
評分Scott is sharp
The Four 2025 pdf epub mobi 電子書 下載