The Four 2025 pdf epub mobi 電子書下載

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The Four pdf epub mobi 著者簡介

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

The Four pdf epub mobi 圖書描述

NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The Four 2025 pdf epub mobi 電子書下載

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發表於2025-01-22

The Four 2025 pdf epub mobi 電子書下載

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The Four pdf epub mobi 讀後感

評分☆☆☆☆☆

身在職場，需要定期看看市麵上的商業類好書。這是一本讓你瞭解互聯網大企業商業模式的書，四個公司（亞馬遜、Google、蘋果和Facebook），其中三個對應瞭國內的BAT（PS：個人覺得蘋果的互聯網特徵要弱很多），對社會生活的影響很大。互聯網四大與普通人的生活息息相關，讀這本...

評分☆☆☆☆☆

這本書有驚喜，驚喜來自於超預期，而超預期又來自於作者異乎尋常的洞察和這種獨特洞察所塑造的超越讀者一般想象的意外。互聯網已經火瞭幾十年，有關亞馬遜、蘋果、臉書、榖歌的書籍和文章汗牛充棟，俯首皆是，以至於我們很容易形成一個認知上的感覺，認為這幾傢企業即使算不上...

評分☆☆☆☆☆

用著Apple電腦，開著Chrome遊覽器，在Amazon上聽歌觀影購物，簡直就是日常生活。唯一的例外大約就是Facebook，用軟件偷聽用戶對話和光明正大剽竊Snapchat實在太令人不齒，最近的信息泄露更是進一步毀瞭公眾形象。對金錢沒有底綫的追求，都直接書在臉上瞭。但又有幾個年輕人知...

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出版者:Portfolio

作者:Scott Galloway

出品人:

頁數:320

譯者:

出版時間:2017-10-3

價格:USD 28.00

裝幀:Hardcover

isbn號碼:9780735213654

叢書系列:

圖書標籤: 商業互聯網科技 business 英文原版 startup 英文美國

The Four 2025 pdf epub mobi 電子書下載

想要找書就要到本本書屋

onlinetoolsland.com

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

The Four pdf epub mobi 用戶評價

評分☆☆☆☆☆

Interesting points. 作者對奢侈品，媒體是比較本行的，所以對amazon，apple點評最精彩，fb也有些亮點，google就不大行但是那段試圖改組times集團的故事很有趣

評分☆☆☆☆☆

不明白這本書為什麼評分不低，在我看來，就是把人的本能強行揉到四大互聯網公司成功的基石裏。再加上作者時不時的罵一下粗口……

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gangsta

評分☆☆☆☆☆

人們其實還挺願意排四大排名的。四大科技公司，其實排名並不固定。作者選的，是AAAF，Amazon，Apple，Google（其母公司為Alphabet）和Facebook. 作者分彆介紹瞭四大的核心優勢，總結瞭他們在競爭中勝齣的8大共同優勢。分析瞭一下下一個可能加入四大陣營的公司的缺陷（或者說機會）。難能可貴的，還給職場中人一些建議，如何適應大公司主導下的經濟環境中生存，成長，成功。

評分☆☆☆☆☆

四大巨頭的成功，很大是歸功於把握瞭某種人性的弱點……人性有很多弱點，這麼說我們是不是還有機會♪( ´θ｀)ノ

The Four 2025 pdf epub mobi 電子書下載