Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
發表於2024-05-18
The Four 2024 pdf epub mobi 電子書 下載
用著Apple電腦,開著Chrome遊覽器, 在Amazon上聽歌觀影購物,簡直就是日常生活。唯一的例外大約就是Facebook,用軟件偷聽用戶對話和光明正大剽竊Snapchat實在太令人不齒,最近的信息泄露更是進一步毀瞭公眾形象。對金錢沒有底綫的追求,都直接書在臉上瞭。但又有幾個年輕人知...
評分身在職場,需要定期看看市麵上的商業類好書。 這是一本讓你瞭解互聯網大企業商業模式的書,四個公司(亞馬遜、Google、蘋果和Facebook),其中三個對應瞭國內的BAT(PS:個人覺得蘋果的互聯網特徵要弱很多),對社會生活的影響很大。 互聯網四大與普通人的生活息息相關,讀這本...
評分 評分用著Apple電腦,開著Chrome遊覽器, 在Amazon上聽歌觀影購物,簡直就是日常生活。唯一的例外大約就是Facebook,用軟件偷聽用戶對話和光明正大剽竊Snapchat實在太令人不齒,最近的信息泄露更是進一步毀瞭公眾形象。對金錢沒有底綫的追求,都直接書在臉上瞭。但又有幾個年輕人知...
評分這本書有驚喜,驚喜來自於超預期,而超預期又來自於作者異乎尋常的洞察和這種獨特洞察所塑造的超越讀者一般想象的意外。互聯網已經火瞭幾十年,有關亞馬遜、蘋果、臉書、榖歌的書籍和文章汗牛充棟,俯首皆是,以至於我們很容易形成一個認知上的感覺,認為這幾傢企業即使算不上...
圖書標籤: 商業 互聯網 科技 business 英文原版 startup 英文 美國
目前為止對這四個科技公司和科創趨勢社會趨勢最intuitive最貼切的解讀。當然也有可能是我被對Scott Galloway的愛濛蔽瞭雙眼。
評分視頻比書有趣
評分商界意見先鋒Scott Galloway哈哈
評分對Apple, Facebook和Google的解讀特彆有創造力和啓發性:god, love&knowldge 作為人類永恒的追求反映在這些巨頭的基因中。
評分商界意見先鋒Scott Galloway哈哈
The Four 2024 pdf epub mobi 電子書 下載