Never Lost Again 2025 pdf epub mobi 电子书

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Never Lost Again 2025 pdf epub mobi 电子书著者简介

Bill Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping start-up Keyhole, and marketing lead for Google’s Geo division during the launch of Google Maps and Google Earth. He is currently VP of marketing for Niantic Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter: Wizards Unite. The youngest of eight children, Kilday was born in Houston, Texas, and now lives in Austin, Texas, with his family. He has a terrible sense of direction.

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发表于2025-02-07

Never Lost Again 2025 pdf epub mobi 电子书

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Never Lost Again 电子书读后感

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昨天刚读完一本书《谷歌方法》，写谷歌的书特别多，特别推荐这本书的原因有两个。这本书核心内容只讲了一个谷歌产品的发展过程，也是我最喜欢的谷歌应用，就是谷歌地球。第二个原因是，这本书的作者是谷歌地球的全程参与者，而不仅仅是一个观察者。我们现在使用导航已经习以...

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作者比尔是Google的第2488号员工，主营工作是Google地图的营销负责人。作为营销从业者，作者基本是我见过的最不会吹嘘自己的人了。他经常在字里行间表现出当年的迷茫，怯懦，甚至鸡贼。营销在大部分互联网公司中基本都是属于中台，从来就不属于“业务部门”，甚至还会被边缘...

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出版者:HarperBusiness

作者:[美] Bill Kilday

出品人:

页数:368

译者:

出版时间:2018-5-29

价格:USD 8.00

装帧:Hardcover

isbn号码:9780062673046

丛书系列:

图书标签: 商业 Google 创业互联网传记 google-map 经典 biography

Never Lost Again 2025 pdf epub mobi 电子书图书描述

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world

Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.

He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.

Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.

Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

Never Lost Again 2025 pdf epub mobi 电子书

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Never Lost Again 2025 pdf epub mobi 用户评价

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虽然去不了google 想看一群想成事的人怎样面对公司政治获得了重新开始阅读的动力 finished reading 10/14/19 很喜欢，is this a world where people's attentions will be further sucked into the phones? or will we look up from our phones and appreciate the world around us with new eyes and a greater understanding of the history, architecture, and cultural significance of a place?

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准确来说是听过。讲了 keyhole 从创业倒被收购到成为 Google Maps 后的事。听完后才意识到 Google Maps 对 Google 的影响真是很大，包括 street view，auto vehicle，Pokemon Go。而且 Maps 也是 G 家明星产品，比 GMail 影响还大。即使有现在的成功 keyhole 创业之初还是困难重重，需要各个团队成员付出巨大的努力。

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从google maps的前世今生也是侧面写了tech industry的变化，不愧是marketing的人写的，有点点玛丽苏，好多次黑marissa mayer，也讲了早期很多grinding的故事，以及一些政治斗争

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Never Lost Again 2025 pdf epub mobi 电子书