Never Lost Again

Bill Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping start-up Keyhole, and marketing lead for Google’s Geo division during the launch of Google Maps and Google Earth. He is currently VP of marketing for Niantic Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter: Wizards Unite. The youngest of eight children, Kilday was born in Houston, Texas, and now lives in Austin, Texas, with his family. He has a terrible sense of direction.

出版者:HarperBusiness

作者:[美] Bill Kilday

页数:368

出版时间:2018-5-29

价格:USD 8.00

装帧:Hardcover

isbn号码:9780062673046

图书标签:商业Google创业互联网传记google-map经典biography

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world

Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.

He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.

Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.

Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

读后感

作者比尔是Google的第2488号员工，主营工作是Google地图的营销负责人。 作为营销从业者，作者基本是我见过的最不会吹嘘自己的人了。他经常在字里行间表现出当年的迷茫，怯懦，甚至鸡贼。 营销在大部分互联网公司中基本都是属于中台，从来就不属于“业务部门”，甚至还会被边缘...  

毫无疑问keyhole和谷歌都属于伟大的公司，他们创造了一个跨时代的产品，以一种全新的方法帮助人们整理地理上的信息并且了解我们所处的这个地球。在前言里，作者说现在已经想不起来没有google map的时候大家是怎样找路了，可其实整个google map的兴起也就是这十几年的事。 在这...  

这几天看完了《谷歌方法》，但这本书原名叫Never Lost Again，直译应该是《不再迷路》，所以书和谷歌自身的故事并没有多少关系，而是谷歌地图的前身Keyhole公司一路发展过来的故事。作者是原Keyhole的市场营销总监Bill Kilday，后担任谷歌地理的产品营销经理。Bill从他的视角讲...  

读《谷歌方法》有感 第一次翻开这本书，觉得是在讲谷歌的（跟在书展买书时候想法一样），读到中间，其实是在讲谷歌地图的。。好些年没读这种商业题材的书了，上一本读的应该是高中那会读的《联想风云》，巧的是都出自于中信出版社，都是IT行业。这本书在讲锁眼的创始人比尔'基...  

用户评价

看到最后附带了Niantic彩蛋，几乎感动到眼泪要流下来，google maps从0到1和到100的moonshot challenges，感谢所有脑洞大开并把理想付诸实践的人！09年在祁连山里拿着诺基亚E66打开GPS看海拔还历历在目，似乎也是09年开始玩google earth. 产品的创造和迭代，背后的人、决策、组织和理想蓝图，新科技、思想、试验的交错，读来真是觉得自己在见证时代，希望自己也能有这样的经历和机会吧。但不得不说这位美国作者写日常太烂了，废话连篇，心理和细节都远不如delivering happiness，反而是后期以旁观的角度写GMaps的演化比较酣畅淋漓。此外作者真是职业经理人角色的感觉，再见。期待以后看Larry和Sergey的传记

从Google Maps的故事可以看出Google两位创始人的眼界和雄心： I think you guys should be thinking much bigger than that.

讲Google maps前世今生的好书，更是了解硅谷初创企业成长发展的好书。

文笔流畅，建议直接阅读原文

看到最后附带了Niantic彩蛋，几乎感动到眼泪要流下来，google maps从0到1和到100的moonshot challenges，感谢所有脑洞大开并把理想付诸实践的人！09年在祁连山里拿着诺基亚E66打开GPS看海拔还历历在目，似乎也是09年开始玩google earth. 产品的创造和迭代，背后的人、决策、组织和理想蓝图，新科技、思想、试验的交错，读来真是觉得自己在见证时代，希望自己也能有这样的经历和机会吧。但不得不说这位美国作者写日常太烂了，废话连篇，心理和细节都远不如delivering happiness，反而是后期以旁观的角度写GMaps的演化比较酣畅淋漓。此外作者真是职业经理人角色的感觉，再见。期待以后看Larry和Sergey的传记