Never Lost Again

Bill Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping start-up Keyhole, and marketing lead for Google’s Geo division during the launch of Google Maps and Google Earth. He is currently VP of marketing for Niantic Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter: Wizards Unite. The youngest of eight children, Kilday was born in Houston, Texas, and now lives in Austin, Texas, with his family. He has a terrible sense of direction.

出版者:HarperBusiness

作者:[美] Bill Kilday

页数:368

出版时间:2018-5-29

价格:USD 8.00

装帧:Hardcover

isbn号码:9780062673046

图书标签:商业Google创业互联网传记google-map经典biography

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As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world

Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.

He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.

Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.

Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

读后感

“你还记得你上一次迷路的经过吗？”要不是比尔·基尔迪一开始的问题预设，我们可能都忘了，以前是怎么行进在未知的路上，寻找要去往的远方的？ 基尔迪是Keyhole的市场营销总监。这是一家主打数字地图服务的公司，总部位于加州山景城。之所以取名如此，是创始人约翰·汉克借用...  

读《谷歌方法》有感 第一次翻开这本书，觉得是在讲谷歌的（跟在书展买书时候想法一样），读到中间，其实是在讲谷歌地图的。。好些年没读这种商业题材的书了，上一本读的应该是高中那会读的《联想风云》，巧的是都出自于中信出版社，都是IT行业。这本书在讲锁眼的创始人比尔'基...  

用户评价

当纪录片看

准确来说是听过。讲了 keyhole 从创业倒被收购到成为 Google Maps 后的事。听完后才意识到 Google Maps 对 Google 的影响真是很大，包括 street view，auto vehicle，Pokemon Go。而且 Maps 也是 G 家明星产品，比 GMail 影响还大。即使有现在的成功 keyhole 创业之初还是困难重重，需要各个团队成员付出巨大的努力。

看到最后附带了Niantic彩蛋，几乎感动到眼泪要流下来，google maps从0到1和到100的moonshot challenges，感谢所有脑洞大开并把理想付诸实践的人！09年在祁连山里拿着诺基亚E66打开GPS看海拔还历历在目，似乎也是09年开始玩google earth. 产品的创造和迭代，背后的人、决策、组织和理想蓝图，新科技、思想、试验的交错，读来真是觉得自己在见证时代，希望自己也能有这样的经历和机会吧。但不得不说这位美国作者写日常太烂了，废话连篇，心理和细节都远不如delivering happiness，反而是后期以旁观的角度写GMaps的演化比较酣畅淋漓。此外作者真是职业经理人角色的感觉，再见。期待以后看Larry和Sergey的传记

A fun read about Google Maps

看到最后附带了Niantic彩蛋，几乎感动到眼泪要流下来，google maps从0到1和到100的moonshot challenges，感谢所有脑洞大开并把理想付诸实践的人！09年在祁连山里拿着诺基亚E66打开GPS看海拔还历历在目，似乎也是09年开始玩google earth. 产品的创造和迭代，背后的人、决策、组织和理想蓝图，新科技、思想、试验的交错，读来真是觉得自己在见证时代，希望自己也能有这样的经历和机会吧。但不得不说这位美国作者写日常太烂了，废话连篇，心理和细节都远不如delivering happiness，反而是后期以旁观的角度写GMaps的演化比较酣畅淋漓。此外作者真是职业经理人角色的感觉，再见。期待以后看Larry和Sergey的传记