Salt Sugar Fat

[美] 迈克尔•莫斯， 2010年获普利策解释性报道奖，1999年和2006年分别入围普利策奖评选，曾获杰拉尔德罗卜新闻奖、美国海外记者俱乐部报道奖。在《纽约时报》之前，莫斯曾任《华尔街日报》《每日新闻》《亚特兰大宪法报》记者。

出版者:Random House

作者:Michael Moss

页数:480

出版时间:2013-2-26

价格:USD 28.00

装帧:Hardcover

isbn号码:9781400069804

图书标签:健康美国英文原版生活英语原版饮食经济社科

#1 NEW YORK TIMES BESTSELLER

From a Pulitzer Prize–winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.

In the spring of 1999 the heads of the world’s largest processed food companies—from Coca-Cola to Nabisco—gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.

Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation—114 slides in all—making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster.

When he was done, the most powerful person in the room—the CEO of General Mills—stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.

Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire.Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It’s no wonder, then, that one in three adults, and one in five kids, is clinically obese. It’s no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.

In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century—including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more—Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research.

Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the “bliss point” of sugary beverages or enhance the “mouthfeel” of fat by manipulating its chemical structure. He unearths marketing campaigns designed—in a technique adapted from tobacco companies—to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as “fat-free” or “low-salt.” He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of “heavy users”—as the companies refer to their most ardent customers—are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

“As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment.”— The New York Times Book Review

读后感

食品行业的巨头们，并不单纯是食品的巨型加工厂。他们拥有媲美医学实验室的味觉实验室，精确测试着针对不同人群各种可量化的美味“极乐点”，那些从不吃本公司畅销零食的高管，年复一年用一张张报表满足着华尔街。搭配上将欲望无限放大的广告商，让每一寸可洗脑的屏幕与传单塞...  

书名：《盐糖脂：食品巨头是如何操纵我们的》 作者：[美]迈克尔·莫斯 最近美国著名的植物基人造肉公司Impossible Foods为了推销人造肉，其首席执行官帕特•布朗发表了“中国人每吃一块肉，亚马孙(逊)雨林里就冒出了一股烟”的言论，成功的惹怒了中国网友。网友们表示，肉类...  

资本为了利润，是不会也不能首先考虑消费者的健康。科学是中性的，在食品工业手里，就是为了研究如何卖得更多。消费者的选择自由只是形式上的，连知情都谈不上。香烟盒上的警示标志是经过斗争才印上去的。食品上的标识也有待于更多的斗争。 你们必晓得真相，真相让你自由。要...  

用户评价

食品公司的內幕真是太令人震驚了，先從不吃零食做起

民科多半是幌子，我更想看到对于食品公司和饰品深度的研究和探索。

http://www.asmou.cn/videolist-id-9058.html

too many facts stacked together without any true points besides how horrible this is

http://www.asmou.cn/videolist-id-9058.html