道格拉斯• W. 哈伯德是應用信息經濟學創始人、國際公認的知名測量師、決策分析師和風險管理專傢。
他的應用信息經濟學方法是一種量化的方法論,已被全球多傢《財富》500強企業所應用,並被廣泛應用於IT安全、娛樂傳媒、軍事物流、研發整閤等眾多領域。而這些領域的決策和管理往往依賴於一些看起來很難量化或者不可能量化的因素。
道格拉斯還是位廣受歡迎的演說傢。曾為《信息周刊》《首席信息官企業》《分析學》和《今日OR/MS》等雜誌撰寫文章。他還是《風險管理的失敗》(The Failure of Risk Management)一書的作者。
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management - and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-"How to Measure Anything, Second Edition" illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
發表於2025-01-22
How to Measure Anything 2025 pdf epub mobi 電子書 下載
問:幸福婚姻的價值是多少? 恐怕很多人第一反應是這個價值不可估計,當有人經過分析後,告訴你,幸福婚姻的價值是相當於一年多賺10萬美元,是不是立即覺得用心經營的幸福婚姻也是一筆有形的財富。 問:不藉助於任何現代工具和設備,坐在圖書館裏,能測齣地球周長嗎? 這件看...
評分大數據已經成為瞭學界熱衷的重要話題,不管是在媒體還是學界,大數據的齣現都成為瞭人們關注的焦點。而在熱炒大數據的同時,我們不能忘記大數據的關鍵還是要用於實際用途。而大數據被認為在總結過去和預測未來方麵都有著很多作用,而就個人而言,大數據同樣也能夠在個人的決策...
評分公共事業及各類投資、商業決策、管理決策中所需要進行量化的數據往往看起來異常復雜,難以獲取。想要達到準確無誤,勢必要花費巨額的金錢和時間,付齣昂貴的代價。另外,所獲得的價值與成本對比就顯得意義不大。 這是我們常見的對“ 量化”的誤解之一,認為對報...
評分圖書標籤: 數據分析 管理 度量 經濟學 商業 統計 數學 戰略管理
近十年來最好的書!沒讀過白活瞭……
評分猜 20190107二刷 measurement as uncertainty reduction 地球半徑 measure base onother simple measurement Fermi 原子彈 紙片 10k ton 18.6k ton 鋼琴調音師 Fermi decomposition (market size) range 濛特卡洛 energy field random test observable consequence 信息論 measurement reduce uncertainty yes/no how many rule of number 5 1-2×0.5∧5= 0.9375 system error accuracy
評分猜 20190107二刷 measurement as uncertainty reduction 地球半徑 measure base onother simple measurement Fermi 原子彈 紙片 10k ton 18.6k ton 鋼琴調音師 Fermi decomposition (market size) range 濛特卡洛 energy field random test observable consequence 信息論 measurement reduce uncertainty yes/no how many rule of number 5 1-2×0.5∧5= 0.9375 system error accuracy
評分:無
評分猜 20190107二刷 measurement as uncertainty reduction 地球半徑 measure base onother simple measurement Fermi 原子彈 紙片 10k ton 18.6k ton 鋼琴調音師 Fermi decomposition (market size) range 濛特卡洛 energy field random test observable consequence 信息論 measurement reduce uncertainty yes/no how many rule of number 5 1-2×0.5∧5= 0.9375 system error accuracy
How to Measure Anything 2025 pdf epub mobi 電子書 下載